Thursday, April 20
Workshops: 9:30am – 12pm
Social Media for Museums 101 – Even @yournamehere can do it. #honestlytho
Brooke Gladstone, Todd Wolfe (UMC Aspen Room 289)
Why is social media important? How can it improve your museum’s reach? We will review demographics and audience, trends, and best practices. Learn more about the value of social media to help engage community partners, connect public to your exhibits or collections, and how to become storytellers using social media. We will be offering creative exercises to develop sample social media content. This workshop will introduce major social media platforms including Facebook, Twitter, Instagram, and Snapchat.
Label Writing for Everyone: Tips, Tricks, Theory, and PRACTICE
Beth Kaminsky (UMC Aspen Room 285)
In this fast-paced workshop, participants will:
• Analyze “good” and “bad” labels based on various (often personal and subjective) criteria
• Discover the importance of considering audiences and ways to put visitors at the center of the process
• Participate in a rapid writing activity
• Discuss big ideas, main messages, and label frameworks
• Explore ways to collaborate with community advisors
• Share their own writing challenges and exercise new skills working on their own label projects or rewriting labels provided.
You’re hired! Resume Writing and Interview Tips
Katie March, Anne Amati, Caitlin Rumery (UMC Aspen Room 287)
You’re hired! Getting a job, let alone an interview, is an age-old challenge, faced by individuals entering the museum field all the way to seasoned professionals. Learn practical tips to polish your resume and cover letter to get a seat at the interview table. Then, learn important life skills for when you do hit that interview table. Bring a resume and cover letter to the conference if you would like personalized feedback.
3D Printing and Your Collection
Travis Schenck, Rachel English (CUAM Education Room)
3D printers in museums are moving beyond technological novelty and are able to help in conservation, restoration, and exhibitions. We’ll be sharing our experience at the Space Foundation Discovery Center as we have put 3D printers to work in restoring and preserving our collections. We’ll be discussing types of 3D printers and related tech, printer materials in relation to conservation, 3D design programs, our projects, and answering questions about how you can use 3D printing at your institution. Please bring your own laptop, if practical.
CWAM Peer Preservation Assessor Training
Heather Thorwald (CUAM Study Center)
The CWAM Peer Preservation Assessment Program matches trained peer assessors with institutions seeking advice about caring for their collections. If you have a passion for sharing your knowledge and helping the museum field, join us for this introductory training session for new peer assessors.
We’ll cover the basics of the process, from conducting a productive site visit to providing an effective report. Experienced peer assessors will be on hand to answer your questions.
LUNCH ON OWN: 12-1:30pm
Workshops: 1:30pm – 4pm
Social Media for Museums: Senior Seminar – Advanced Strategies #socialmedia4lyfe
Brooke Gladstone, Todd Wolfe (UMC Aspen Room 289)
You may already have at least a Facebook account for your organization, but we know you can do better. Come learn more about advanced strategies, content development, analytics, and Facebook ads. We will take a deeper dive into becoming great museum storytellers by weaving collections or exhibit materials that add value to your content. Discover ways to utilize your social media to engage your followers. Let’s make your social media more effective and efficient!
Measuring Your Success
Betsy Martinson, Laureen Trainer (CUAM Study Center)
Success can take many forms – attendance, revenue, learning objectives and participants having fun – each of these is a valid measure of success. However, the key to success is planning for it in the first place, which means defining your goals. In this workshop, participants will learn how different institutions define success and the importance of both outputs and outcomes when measuring success. Then, using their own institutional examples, participants will spend time (together and in small groups) defining outputs, writing well-crafted outcome statements and deciding which indicators they will use to measure their success.
Networking Mocktail Hour
Karen Dropps (UMC Aspen Room 287)
Come learn the art of chatting! Learn the skills needed to interact with donors, sponsors or future employers. We will have our own mock networking opportunity where all participants can learn the art of small talk and practice how to market themselves or their organization.
Pedro Caceres (CUAM Education Room)
Learn how to make object mounts for storage and travel in this workshop. We will focus on using best practices and archival methods to house your collection safely with limited materials and resources. The workshop will include demonstrations of making archival storage and travel mounts.
Cultural Care: Integrating Cultural Curation into Managing Collections
Christina Cain, Anne Amati, Sheila Goff, Laura Elliff Cruz, Mark Brammer (UMC Aspen Room 285)
How do we integrate cultural care practices from source communities into our work with museum collections? In this workshop, we will present real-life examples of how our institutions have incorporated tribal and other source communities’ input into collections care, exhibitions, and research. The workshop will include the opportunity to brainstorm how cultural care and collaborative work can be implemented at your own institution.
Professional Development Meet-ups in UMC Aspen Rooms: 4:15- 5:15pm – Thank you to our sponsor, MBA Design & Display Products Corp.
Progressive Dinner Event on CU Campus: 5:30 – 8:00 pm
Enjoy a light dinner while touring CU’s Campus! Participating venues include CU Art Museum, CU Museum of Natural History, the Visual Arts Complex, and the Heritage Center.